Customer Service: Pros and Cons of it

Customer Service a very important part of doing business, but like every coin has its 2 sides even customer service has its good and bad side or pro and con as we say. Providing excellent customer service is a dream very few organizations have actually achieved.  Lets now list the pros and cons of providing customer service.

Pros

1. Excellent customer service improves the image of the organization.
2. Good customer service makes the organization more referable.
3. Good customer service increases the loyalty of customer towards the organization.
4. Good customer service improves the overall brand of the organization.

Cons

1. Providing good customer service comes with a cost to the organization, which the customer may or may not bare.
2. Increases the expectation of the customers which may not be the part of the initial deal and cost given to him.
3. Provision for service may sometimes overwhelm the organizations resources thus reducing their revenues.
4. Customers may take the organization for granted expecting excellent services for vary nominal or no service  charges.

Solutions

1. Always keep the sales and service part different while speaking with the customer.
2. Give him a proper idea of services which are included in customer service clause and other chargable services which are not included.
3. Be assertive on certain aspects which may include cost or resource to the organization