Social media marketing is currently lead by posting your business needs and products on Facebook, Twitter and Linkedin. But are these 3 "BIG" leaders of SMM really worth the buck?
Social Media Marketing came to being in late 2000s as a new trend of marketing your products online via social media. It was predicted that these 3 BIG social media giants with a combine membership of more than 2 Billion internet users will challenge google monopoly in online marketing. But it has not yet happens?
Mostly Social Media is used by youngsters with influential minds but very little monetary power. Thus even if you generate lots of likes through social media, it is very unlikely that you will generate sales through this medium. Saying so I still accept its a very good medium to market your brand among the customers of tomorrow.
Social media and particularly Facebook has been the target of Forrester Research who says that as per research "Facebook is failing the marketers"
Thus Facebook is still a nascent stage to be considered as a real advertisement solution for established brands.
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